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Getting an A in your ABCDs

From Whistler bowls to Super Bowl: why getting an A+ in attention is this game's winning play

What the lamb?

Aussies use lamb to bridge social divides! Tackling everything from toxic comments to gen gaps. Talk about turning chops into change!

Name Dropping

When in Quebec city: judging competitions, how dry wine qualifies, and discovering why sometimes the best new name is your old one.

Brands That Swing

Happy Friday, How was your week? Are your resolutions, if any, holding? For brands, January marks a time to review the previous year to...

The Good, The Brand, and The Ugly

My 2024's marketing MVP: tell stories that stick, stay authentic, and read the room. Dunkin' nailed it, others crashed. 🎯

Long Story, Merry Ending

The art of slow storytelling, from Narnia-inspired magic to nostalgic Croce tributes, letting the story breathe and the brands shine through

Trucks, Santas and polar bears

Iconic trucks to dancing polar bears, a brand mastered holiday magic since the 1930s, spreading warmth & nostalgia all the way to AI Santas

For life

Unpacking a 4-min masterpiece that turns safety into pure emotion, moving you one step closer to intent to buy.

Hold my beer

When logos go wild a spicy take on branding blunders & comebacks that'll make your turkey dinner conversation more interesting!

When a ROOOAAAAARRRR goes bad

A bird and a beer are having a drink, discussing brand fails. A jaguar walks in and says hold my beer…

Dancing with AI

Some brands own the floor, others sway by the punch bowl, while a few wait on the bleachers. Time to find your AI moves

Levelling the LEAD

24LEAD graduation, a testament to the power of coaching, community, and a whole lot of girl power in levelling the leadership playing field.

Trick or Treat

When brands dare to enter the shadow realm of Halloween marketing, magic happens!

The Art of Giving

Happy Friday, How was your week? (I skipped a week to take my mom to France to cheer her sister's 80th, and will work from Paris while...

The Don Draper Guide

Happy Friday, Welcome to sipping and branding!!! Hopefully, I'm not sitting in your spam. If you find me there, let me know so I can fix...

Sipping and branding

Happy Friday How was your week? Good right? Me too. This week will be the last time you receive it with my Google address. What started...

Filling your cup

Happy Friday How was your week? Mine went from meh to wow. Have you ever experienced a setback? Whether professional or personal, do...

Cake for breakfast

Happy Friday, How was your week? Mine was filled with cake—chocolate, red velvet, and even one made of cotton candy —to celebrate my...

Screen vs Park time

Happy Friday, How was your week? Mine was busy. Yesterday was the welcome back school barbecue, and it was so fun to see all the kids...

Murdering it

Happy Friday, How was your week? Mine was mom busy on top of work busy. Luckily, I drank 11.5 glasses of water daily to keep me going...

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