Hold my beer

Happy Friday,

How was your week?

Ready for American Thanksgiving? Don't forget to check out the BFCM Shopify Globe, which is still as impressive as ever.

Now that I have "recovered" from Jaguar rebrand and stopped laughing at my own joke, a bird and a beer are having a drink, discussing brand fails. A jaguar walks in and says hold my beer… see funny, right? (my 3 daughters are abnormality aligned that it is in fact, not funny, at all)

Many are trying to fix the logo, in hopes the brand wakes up from their Westworld dream. 

I'll try this week to have a more objective look. 

A logo is not a brand

But it's an accelerator to embody what the brand is all about. Leveraging codes reinforces what they stand for in the eyes of their best brand ambassadors, their consumers.

But what makes a good logo, you ask?

• Simplicity for one | Making it memorable and easily recognizable from up far

• Relevancy | Embodying what it stands for, its values, purpose and in the industry

• Timelessness | And stand the test of time and endure trends.

Of course, logos can evolve to reinforce certain cues, becoming more important. 

• The Rockies for colder beer

• The worm reintroduction to symbolize a renewed era

• Or a symbol of tradition

The Jaguar was all that and more: power and grace, a classic reinforcing and differentiating what it stands for in the industry.

If it only took 6 days for Gap to revert back or a 20% drop in sales for Tropicana's to put the straw back in the orange, how long will Jaguar stick to its guns?

I'm thankful for your readership

Happy Thanksgiving, my US friends.