The Pit Stop to Pivot | F1's formula: Build an 'always-on' framework (Barbie playbook, real estate) to turn your brand into a cultural asset.

Brain Fog & The Leader: Why solving for menopause is another key to retaining high-value talent.

Listen to 'Golden,' Then Ask: Is Your Brand Authentic Enough to Own My Spotify?

Your brand is the guide, never the hero. Balance the Head (data) and Heart (primal story) to make your customer the star and drive buy-in.

Don't let bad execution betray your brand's core. Be objective, audit your brief, and trust your character.

The active, strategic power of thanks: To build loyalty, focus on what you owe the customer for their belief in your brand, not what you ask for.

The Urgent Brand Fix: Trade Crazy Mode for Ready Mode by adopting the triage mindset. Stop posting, start prioritizing outcomes.

From Just to Why: Brands are ditching high-pressure commands for low-anxiety 'permission slips' to win Gen Z.

Nostalgia is the ultimate connector. AI can turbocharge memories, bringing generations together with polished, relevant and precision-targeted campaigns.

Brand controversy: a risky game. Winners bet on authenticity and deeply knowing their audience.

A brand recharge is essential. Through planning, you audit for authenticity, ignite innovation, and strengthen connections for a kingdom of growth.

This week's sip is inspired by my 3rd Googleversary. I share personal lessons & a brand playbook for staying relevant after the honeymoon phase is over.

From kiss-cam wins to ad fails. Proof you should never miss the opportunity of a good crisis (just not the self-inflicted kind).

Culture is driving a boom in female sports fandom. I explore how authentic brands like e.l.f. are winning with this new, powerful audience.

Guy Ritchie's unique style, built on sharp dialogue and visuals, is a brand blueprint. Discover your "Ritchie clues" to define your genre.

AXA won Cannes by linking purpose & product (home insurance + domestic violence). Purpose builds loyalty; 74% expect brands to aid well-being.

The future is here! Explore AI's power to transform enterprise operations via enhanced conversations, visual intelligence, & agent-led delegation.

AI gives brands superpowers to understand, create, and act. But in the end, the most powerful brands will be the most human.