Julie’s back to talk Lindsey Vonn, Federer’s 54% rule, and why the best Olympic brands sponsor resilience, not just the win. 🏔️

Peter Hand on Super Bowl LX, MrBeast’s digital shift, 90s nostalgia, and why "genuine silliness" is the winning brand strategy. 🍺

Super Bowl LX Recap: Léa Elbilia on MrBeast’s gamified ads, T-Mobile’s 90s nostalgia, and why Gen Z craves "human" humour over AI perfection. 🍸

Don’t Overthink It: 2026’s kooky Super Bowl brand harvest, the $10M weirdness, and how challengers can win even if they're broke but never boring.

This week's Sip | Why Stranger Things is a masterclass in nostalgia, the 2016 trend, and why you should look for what lasts. ⛷️🧇📺

Vendors win sprints, but narrators win marathons. Here is the 2026 playbook.

From Info to Synthesis. Brands must win the discovery phase to survive the "Digital Truth Serum" verification check.

From birthday bubbles to brand cinema: Why 2025’s holiday ads prove long-form storytelling builds more equity than 6-second skips. 🍷🎬✨

Yesterday: Gratitude. Today: $9.8 Billion. Why "Thank You" is the ultimate business strategy + a much-needed commercial break.

The Pit Stop to Pivot | F1's formula: Build an 'always-on' framework (Barbie playbook, real estate) to turn your brand into a cultural asset.

Brain Fog & The Leader: Why solving for menopause is another key to retaining high-value talent.

Listen to 'Golden,' Then Ask: Is Your Brand Authentic Enough to Own My Spotify?

Your brand is the guide, never the hero. Balance the Head (data) and Heart (primal story) to make your customer the star and drive buy-in.

Don't let bad execution betray your brand's core. Be objective, audit your brief, and trust your character.

The active, strategic power of thanks: To build loyalty, focus on what you owe the customer for their belief in your brand, not what you ask for.

The Urgent Brand Fix: Trade Crazy Mode for Ready Mode by adopting the triage mindset. Stop posting, start prioritizing outcomes.

From Just to Why: Brands are ditching high-pressure commands for low-anxiety 'permission slips' to win Gen Z.

Nostalgia is the ultimate connector. AI can turbocharge memories, bringing generations together with polished, relevant and precision-targeted campaigns.