Trick or Treat

Happy Friday,

How was your week? Was it spooky? 

Halloween is such a big deal for my girls that not dressing up for the occasion is just not an option, and for once, it wasn't hailing, snowing, or pouring!

Beauty is a big fan. Brands aimed at Gen Z offer fun theme collections like Are You Anna Or Belle? or #DareToBeSpectacular from Annabelle or Mon Star Bash from NYX. It comes with one catch: If the collection doesn't work, unsold inventory is your worst enemy.

Candy brands are another obvious one. M&M made an entry this year. Snickers is also a big fan of using humour to showcase their Halloween decoration-building skills.

Burger King has a long history of Halloween stunts, from making fun of creepy clowns to rolling out ghastly new menu items or homage to creepy classics like calls.

And then there are the brands that love showcasing their personalities and have fun ensuring they stay part of your consideration set: 

- Liquid Death Yeti casket

- CarMax giving Beetlejuice vibes

- Boost Mobile with a clever copy of their Hell phone bill

- Lowes Chainsaw operating manual

- Michaels Terrifying TwinsTrick or Treat

- Heinz Tomato Blood for vegan vampires

- Or Avion loving Negroni week with cocktails from the outside

And why not? 

- Entry is low cost

- It has universal appeal

- It's an engagement magnet

It's a perfect night for brands to keep building their brand 

while having fun spooking you out.

Remember to eat your kid's candy while they sleep!

Happy Halloween 

and happy birthday to my sweet Lola 

See you next week