Trucks, Santas and polar bears

Happy Friday,

How was your week? 

Mine was filled again with business fun, tarte tatin and delivering everything on my to-do 2024 list with a couple of weeks to go, haaaaaaa (that's me screaming).

Heading to the holidays is also a moment when brands treat themselves (and us) to holiday campaigns, which are a fabulous chance to build stronger emotional connections with consumers. 

One brand that has been good at it for many years now is Coca-Cola. How many of you knew I was going to talk about this brand just with the subject line? With a brand purpose of wanting to refresh the world and making a difference, they have capitalized on the holidays since the 1930s evoking: 

• Warmth

• Nostalgia

• And togetherness

Coca-Cola's holiday campaign often cues for many the start of the festive season and always makes sure their brand fundamentals are on point: 

• Consistent with their heroes, think trucks, Santas and polar bears

• Music that is filled with memorable jingles cueing happiness

• And most importantly, selling a feeling more than their product

Take a look

• Holidays are coming

• Real Magic

• The World Needs More Santas

• Holidays Are Coming

• Christmas

Are you smiling already? No? Keep watching then

• Polar Bears Christmas Party

• Polar Bear Meets Santa

• Holiday Magic is coming

• Holiday road

• The Santa stories

• And even fancied AI, as one should, with their Secret Santa

Twelve more dodos before Santa – we got this!

See you next week