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Favs and not so favs

Happy Friday, How was your week? Are you slowly shifting to holiday spirit instead of trying to wrap up a million projects before...

Making Lemonade

Happy Friday, How was your week? Mine was filled with good times with people I enjoyed working with all year. It's so fun to be able to...

Gin and Juice

Happy Friday, I skipped last week too busy enjoying watching the world shopping live with Shopify  on the Sphere  and loving seeing...

Finding your Flo

Happy Friday How was your week? Mine was good, fun actually; I did a demo  of a new platform I'm obsessed with.  I had so much fun...

Raconteurs

Happy Friday, How was your week?  How will you tell your favourite people about it? We do storytelling day in and day out; we are usually...

Cracking the code

Happy Friday, How was your week? Have you watched Lupin ?  The French series watched by 76 million households in its first 28 days. If...

X Marks the spot

From Twitter to X: A Brand Equity Extinction Story (Plus WWF's Genius Response)

A year at Google

Happy Friday, Did you have a good week? Mine flew by; my year flew by actually as I marked my first Googleversary on Wednesday.  I chose...

Playtime

Happy Friday, Did you like Barbie?  My friend Ceren predicted it would win the box office by looking into showtime searches ! She was...

La vie en rose

Happy Friday How was your week? Are you ready? Do you have your tickets? Is your outfit ready? Is it pink ?  You should since we are...

Grimace is a Griminal

Happy Friday, Did you have a good week? Mine was awesome; my Dylan turned 20 yesterday,  What a trip for a parent to see your firstborn...

Mirror Mirror

Happy Friday, I hope you had a great week,  Brands try day in and day out to influence consumers to consider and adopt them. A complex...

Choosing Chaos

Happy Friday, One of my favourite campaigns I've built was while I was on Molson Export while managing the Montreal Canadiens...

World Z rhymes with Sustainability

Happy Friday  Thanks, Frank; it sounds like your visit to the mothership was a blast.  I remember my first visit to Mountain View...

Going to the mothership

Hello All, I'm taking over Julie's newsletter this week to share my experience at   Google Marketing Live  and my first visit to the  ...

Don’t buy this jacket

We do storytelling daily; in front of our family, friends, colleagues, consumers, and customers.

Brand campaign prenup

In brand crises, silence isn't golden. Brands like Nike show conviction while delayed responses like Bud Light's damage trust.

Lucky Charms

Happy Friday, Did you have cereal for breakfast? Lucky Charms  to celebrate St-Patrick's Day? In an effort to create market value, after...

Being one of many

Happy Friday, Raising 3 girls is fun. Every week is an organized chaos around school, google, girl guides meetings and a million other...

It's more than a game

Happy Friday! How was your week? Did you enjoy the Super Bowl? Have you recovered from Rihanna's pregnancy announcement? The Kelce...

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