Being one of many

Happy Friday,

Raising 3 girls is fun. Every week is an organized chaos around school, google, girl guides meetings and a million other things. While trying to give them the confidence to be who they are.

International Women's Day is a day celebrating the advancement of women in society. And I long for the day when we no longer have to qualify the gender of a CEO, but as Ceren pointed out, we, unfortunately, have another 300 yrs to go to achieve gender equality. 

On March 8th, Mercedez Benz launched a powerful ad, "Be one of many ", worth watching just for the copy of the ad. [I don't want to make history, I don't want to be the only woman, I want to be one of many.] wow.

Lise Watier is the essence of that woman, an entrepreneur who trailblazed 50 years of beauty. Her legacy will not just be the first launching a strong Canadian beauty brand but also the one who has helped many. Her foundation, now led by her daughter, helps women regain, reveal, and activate their professional potential to become financially independent. 

A cause dear to me, having seen firsthand my mother rebuilding hers while me and my sister were tweenagers.

In everything we do, we hope to leave things in a better state than we got them. And many brands are coming to the plate to keep advancing, progressing and celebrating women's  

Barbie is honouring women in STEM with one-of-a-kind role model dolls made in their likeness—including Susan Wojcicki and her two sisters. 

Some are trying to make amends, even in the beer category, like the latest Miller light campaign collecting all the beer-bikini memorabilia to make fertilizer to donate to women's brewers.

And the list goes on, and I hope that one day we won't need this day.

Until then HWD! 

Have the best weekend.