Raconteurs

Happy Friday,

How was your week? 

How will you tell your favourite people about it?

We do storytelling day in and day out; we are usually our best "raconteur" self in front of our loved ones, but also in front of our teams, colleagues, bosses, board members, consumers, and customers. 

For brand builders and sellers, the odds are a little higher. 

More awareness, more budget, more campaigns, more traffic, more sales, more share value, whatever it is, your story will need to be compelling enough to entice your audience to jump in.

You can use stories, humour, analogies, quotes, pictures or visuals to deliver your message; however you choose to deliver it, you'll need to have:  

- Hero | The central figure in your narrative

- Shadow | The hero's adversary

- Light Figure | A person or entity who helps the hero attain the knowledge or skills they need on their quest.

In every case, your audience is the hero, and you're the light figure. 

Want to keep improving your storytelling ninja skills? You have options: 

- Will Storr wrote a book about it or sign up for his 2 weeks sprint on Section.

- TedTalks is another good place to get inspired and watch speakers make their point unforgettable like this one or this one.

- Or steal Pixar's secret sauce to distill your story so you can keep building on it. 

For brands, 

Whatever the quest, the consumer is the hero, and the brand sells the light to its hero's shadows. Advertising is a fantastic platform for storytelling; video is the medium of choice to convey them. And the ability to deliver them in as many formats as possible is a good difference-maker. 

I can't wait to hear your stories next time we meet, 

See you next week.