Grimace is a Griminal

Happy Friday,

Did you have a good week? Mine was awesome; my Dylan turned 20 yesterday, 

What a trip for a parent to see your firstborn turn into an impressive adult. 

Speaking of birthdays, Grimace turned 52 last June 12, and Ronald is hitting all the right notes across generations with their latest campaign.

McDonald's turned on nostalgia on broil with Gen X and older Millennials who, like me, grew up with these characters. Personally, I'm programmed forever of joyful Thursday nights after behaving at groceries, savouring my cheeseburger happy meal with my mom and sister. 

Everything works in this campaign, the birthday meal, the ads, even the voiceover works, pssst it's Logan Roy. They even released a 1990s-inspired mobile and desktop game, a line of Grimace-themed merch and filters.

Even for Gen Z, who love to hate to love advertising, 

- 61% say that advertising is a waste of time (vs. (vs 51 US Gen pop)

- 58% expect ads to be entertaining them

- 55% of US Gen Z agree they are more likely to engage with ads that are tailored for them (Gen Pop: 46%)

Especially when it triggers the weirdest trends, and the Grimace shake did not disappoint with its #grimaceshake 162 million views of people reacting to tasting the shake. Yes, Grimace is a Griminal, and Gen Zs are loving it.

Ba Da Da Da Bah 

See you next week