Iconic trucks to dancing polar bears, a brand mastered holiday magic since the 1930s, spreading warmth & nostalgia all the way to AI Santas

Unpacking a 4-min masterpiece that turns safety into pure emotion, moving you one step closer to intent to buy.

When logos go wild a spicy take on branding blunders & comebacks that'll make your turkey dinner conversation more interesting!

A bird and a beer are having a drink, discussing brand fails. A jaguar walks in and says hold my beer…

Some brands own the floor, others sway by the punch bowl, while a few wait on the bleachers. Time to find your AI moves

24LEAD graduation, a testament to the power of coaching, community, and a whole lot of girl power in levelling the leadership playing field.

When brands dare to enter the shadow realm of Halloween marketing, magic happens!

Happy Friday, How was your week? (I skipped a week to take my mom to France to cheer her sister's 80th, and will work from Paris while...

Happy Friday, Welcome to sipping and branding!!! Hopefully, I'm not sitting in your spam. If you find me there, let me know so I can fix...

Happy Friday How was your week? Good right? Me too. This week will be the last time you receive it with my Google address. What started...

Happy Friday How was your week? Mine went from meh to wow.  Have you ever experienced a setback?  Whether professional or personal, do...

Happy Friday, How was your week? Mine was filled with cake—chocolate, red velvet, and even one made of   cotton candy —to celebrate my...

Happy Friday, How was your week? Mine was busy. Yesterday was the welcome back school barbecue, and it was so fun to see all the kids...

Happy Friday, How was your week? Mine was mom busy on top of work busy. Luckily, I drank   11.5 glasses  of water daily to keep me going...

Happy Friday, How was your week?  At my house, it's back-to-school week. There is an equal amount of excitement about new school supplies...

Happy Friday, Sorry for skipping a week,  Debby  visited my basement and had to attend to the mess she left on her way out and grateful...

Happy Friday, How was your week? Have you been glued to your screens watching the Olympics?  As I mentioned last week, brands are...

The Olympics spark both inspiring athletes and polarizing brand campaigns, as Nike hints at a potential brand reset.

From the courts of Wimbledon to the essence of personal branding, this week's newsletter serves up an ace of inspiration and insights.

From organized chaos with the girls to a summer bucket list packed with must-listen tunes, must-read books, must-watch shows and movies