Mom's the Word

Happy Friday,

How was your week? Ready for Sunday? 

Only the 3rd largest holiday of the year and celebrated in more than 100 countries worldwide.

Even if Sunday is commercially made it has become my favorite day of the year over the years. The school-made crafts I have kept on a shelf since having my firstborn, the subtle not-so-subtle preparations, the excitement of wanting to give me their gift way before the day. I love it ALL.

Being a proud mom of 3 girls defines me and reverberates across my leadership, the type of manager I am, how I connect with people and how I go about when building brands. 

And that feeling, that deep connection, is exactly what I believe brands should strive for. It's not just about the functional benefit or what you are trying to sell, but more importantly, the emotional benefit of it – the thing that makes people feel something genuine.

But what's the secret sauce to making that emotional connection truly land?

• It's gotta be Real | Authenticity is everything; it needs to resonate with actual human experiences.

• It Should Echo Your Why | The emotion a brand evokes should tie back to its core purpose and values. 

• It Lingers Longer Than a Like | It Stick. It builds a memory, a deeper connection that can lead to loyalty and people actually championing your brand.

And Mother's Day is ripe for real connection, love, sacrifice, and care; the whole emotional buffet is already on display. 

Now my favorite part; the brands that have nailed it

• Storytelling That Hits Home:

• Thank You, Mom (2, 3,4, 5) | Just get that mother-child journey.

• Gift for a mother named Kan | tear-jerker and a smart way to embed your product in life's big emotional moments.

  
  

• The Protector Vibe:

• Protect Like a Mother | Love the animal kingdom metaphor, a powerful, primal emotion they tapped into, linking it straight back to what moms (and their products) do.

• Protect what you care about (2, 3) |  It's not just about car insurance; it's about "protecting what you care about" – that's an emotional benefit right there.

  
  

• Authenticity:

• Bundles of Joy | Raw Realness of immediate post-birth cravings, showing real, unfiltered images of women having their first meal. (Mine was McCrepes, btw, 3 times in a row!)

  
  

• A Bit of Fun With It:

• The Original Influencers | Clever, lighthearted, makes you chuckle, just perfect.

The Sip Takeaway

Here's the thing: the magic of Mother's Day branding isn't just for Mother's Day. People crave emotional connection from brands all year round. They want to feel understood and valued. 

So, the question for us brand builders is: How are we tapping into those deeper emotional benefits, keeping that "secret sauce" in mind? How are we telling stories that truly resonate beyond the product features? 

It's about finding that "why they care" and connecting to it.

Happy Mother's Day to my maman and all the maman around us.

And yes, raising 3 girls is fun!