Brand controversy: a risky game. Winners bet on authenticity and deeply knowing their audience.

A brand recharge is essential. Through planning, you audit for authenticity, ignite innovation, and strengthen connections for a kingdom of growth.

This week's sip is inspired by my 3rd Googleversary. I share personal lessons & a brand playbook for staying relevant after the honeymoon phase is over.

From kiss-cam wins to ad fails. Proof you should never miss the opportunity of a good crisis (just not the self-inflicted kind).

Culture is driving a boom in female sports fandom. I explore how authentic brands like e.l.f. are winning with this new, powerful audience.

Guy Ritchie's unique style, built on sharp dialogue and visuals, is a brand blueprint. Discover your "Ritchie clues" to define your genre.

AXA won Cannes by linking purpose & product (home insurance + domestic violence). Purpose builds loyalty; 74% expect brands to aid well-being.

The future is here! Explore AI's power to transform enterprise operations via enhanced conversations, visual intelligence, & agent-led delegation.

AI gives brands superpowers to understand, create, and act. But in the end, the most powerful brands will be the most human.

Consumers have AI superpowers! They search with conversations, their eyes & can even delegate tasks. This week, we unpack Part 1. #SippingAndBranding

The secret to brand building? A dose of healthy paranoia and the battle-tested resilience to handle the truth.

Drinks that DO more? Unpack the trend & get branding gold for your brand

Tap into Mother's Day's emotional power. Brands: connect genuinely via real stories & shared values for deeper consumer bonds.

Go beyond the launch "cluster"! Sustainable innovation is marketing's golden ticket for lasting wins.

Time to spring clean your brand! Refresh values, polish presence & declutter messaging. Let's get cleaning!

Ceci's happiness check led to brand insights: connection & belonging drive true happiness (for people & brands!). #HappinessReport

The 5Whys technique—Toyota's secret weapon for uncovering what's really going on beneath your brand's surface.

From shapes signaling brand values to fragments triggering recognition, see how the best logos speak volumes without saying a word.

Tremblant thrills & girl power! Skiing, IWD thoughts, & Women Lead. Building strong communities & celebrating women lifting each other up.