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4 Years, 2 Months, & 1 in 3

4 years at Google, 2 months on Carer’s Leave for my mom, and why retrieving your origin story is the ultimate winning strategy.

18 hours ago3 min read

Three words

AXA's repeat Cannes win proves purpose drives a +9% contract boost. Read now!

7 days ago4 min read

Confessions on the Brand Floor

Madonna shows the golden rule of branding: stay true to your core identity, but always bring the heat.

Jul 165 min read

Entering the Screen

The secret sauce of a great trailer is leaving the screen. Step inside the 3-step playbook building the ultimate imagination ecosystem.

Jul 95 min read

Capitaine Sécurité

Embrace your inner "Capitaine Sécurité" and run a bad idea brainstorm to unlock 10x moonshots for your brand. Chop chop!

Jul 24 min read

Row, Row, Row Your Boat

Move buyers to believers: elite brands build identity, culture, and community through the power of shared rituals.

Jun 254 min read

Compounding Magic

Elite routines meet James Clear's 1% systems and Google's 10-year built-in AI edge. It’s the boring work that makes magic look easy.

Jun 185 min read

Speed, Scale & Soul

Legacy pipeline to AI pit crew: drop execution friction to zero & win back time for your brand’s soul.

Jun 115 min read

From 1 to 48 fandom

From Habs fandom to 48 World Cup nations, this week we toast a multi-platform North American media shift moving from one live game to millions of creator moments

Jun 46 min read

Protect the Core 🎓

Graduation reminds us: true longevity is about protecting your core DNA while constantly evolving how you express it. 🎓✨

May 283 min read

Everything Everywhere

While Montreal explodes with F1 and Habs 🔵⚪🔴 in Eastern conference finals, Google’s events prove the funnel is now a unified loop where curiosity leads instantly to a purchase.

May 215 min read

The Digital Arena

A failed Molson ad taught me never to tie brand success to sports scores. Today, winning attention means giving up control and co-creating.

May 74 min read

Do Hard Things

Forget training wheels. Whether it's a new tech stack or a new industry, align your core, trust the tension, and dive into the deep water. 🌊🍷

Apr 304 min read

Pipes vs. Glamour

How Emma Grede used "Size 15" logic and product discipline to build billion-dollar Brand Capital. 🍷

Apr 233 min read

Brand is Capital

Is your CFO your partner in crime? Brand is capital, not a cost. 💰 Stop asking for budget and start your "Plus One" playbook.

Apr 93 min read

Boring Wednesdays

In brand building, greatness isn't found in the viral sprint, but in the unglamorous grit of sticking to the fundamentals, mastering the rhythm of impact, and choosing routine over distraction.

Apr 34 min read

Unbuckling from the Noise

British Airways reframes the "Emergency Exit" as a relief from modern burnout. A masterclass in selling the "Why" instead of just the "How." 🚪✈️

Mar 263 min read

Brave over Beige

Why PetSmart’s "Case Closed" response was a viral buzzkill. Move from a store people visit to a brand they own. 🐾🎸 #SippingAndBranding

Mar 193 min read

Moving from Ornament to Instrument

The IWD noise has settled. From the Grand Canyon to the rugby pitch, why the real strategy starts in the "Afterglow." Own the flow. 🏉✨

Mar 124 min read

From Hype to Heart

Julie’s back to talk Lindsey Vonn, Federer’s 54% rule, and why the best Olympic brands sponsor resilience, not just the win. 🏔️

Feb 264 min read

Helping brands building their brand.

Julie Sanchez is an accomplished marketing leader and executive with over two decades of cross-industry expertise in brand transformation, strategic partnerships, and global go-to-market execution. Currently a Senior Account Executive at Google, she drives digital innovation and ecosystem growth for major enterprise brands, drawing on an extensive background as a Vice President of Marketing and Sales and as a successful entrepreneur. Leveraging her deep business acumen, she co-founded and organically scaled five award-winning, multi-million dollar restaurants, including the world-renowned Joe Beef.

A passionate advocate for brand thought leadership, Julie is the creator and author of Sipping and Branding, a weekly digital newsletter dedicated to sharing insights on building impactful, narrative-driven brands. Her speaking and presentation experience spans a diverse array of high-impact forums, from orchestrating marquee corporate events like GML Montreal to delivering strategic, business-driven narratives directly to C-suite executives and corporate boards.

Known for her ability to translate complex digital frameworks into clear pedagogical value , Julie brings a unique blend of creative vision, commercial muscle, and entrepreneurial resourcefulness to the stage.

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