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4 Years, 2 Months, & 1 in 3

4 years at Google, 2 months on Carer’s Leave for my mom, and why retrieving your origin story is the ultimate winning strategy.

2 days ago3 min read

Three words

AXA's repeat Cannes win proves purpose drives a +9% contract boost. Read now!

Jul 234 min read

Confessions on the Brand Floor

Madonna shows the golden rule of branding: stay true to your core identity, but always bring the heat.

Jul 165 min read

Entering the Screen

The secret sauce of a great trailer is leaving the screen. Step inside the 3-step playbook building the ultimate imagination ecosystem.

Jul 95 min read

Capitaine Sécurité

Embrace your inner "Capitaine Sécurité" and run a bad idea brainstorm to unlock 10x moonshots for your brand. Chop chop!

Jul 24 min read

Row, Row, Row Your Boat

Move buyers to believers: elite brands build identity, culture, and community through the power of shared rituals.

Jun 254 min read

Compounding Magic

Elite routines meet James Clear's 1% systems and Google's 10-year built-in AI edge. It’s the boring work that makes magic look easy.

Jun 185 min read

Speed, Scale & Soul

Legacy pipeline to AI pit crew: drop execution friction to zero & win back time for your brand’s soul.

Jun 115 min read

From 1 to 48 fandom

From Habs fandom to 48 World Cup nations, this week we toast a multi-platform North American media shift moving from one live game to millions of creator moments

Jun 46 min read

Protect the Core 🎓

Graduation reminds us: true longevity is about protecting your core DNA while constantly evolving how you express it. 🎓✨

May 283 min read

Helping brands building their brand.

Julie Sanchez is an accomplished marketing leader and executive with over two decades of cross-industry expertise in brand transformation, strategic partnerships, and global go-to-market execution. Currently a Senior Account Executive at Google, she drives digital innovation and ecosystem growth for major enterprise brands, drawing on an extensive background as a Vice President of Marketing and Sales and as a successful entrepreneur. Leveraging her deep business acumen, she co-founded and organically scaled five award-winning, multi-million dollar restaurants, including the world-renowned Joe Beef.

A passionate advocate for brand thought leadership, Julie is the creator and author of Sipping and Branding, a weekly digital newsletter dedicated to sharing insights on building impactful, narrative-driven brands. Her speaking and presentation experience spans a diverse array of high-impact forums, from orchestrating marquee corporate events like GML Montreal to delivering strategic, business-driven narratives directly to C-suite executives and corporate boards.

Known for her ability to translate complex digital frameworks into clear pedagogical value , Julie brings a unique blend of creative vision, commercial muscle, and entrepreneurial resourcefulness to the stage.

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