This week's Sip | Why Stranger Things is a masterclass in nostalgia, the 2016 trend, and why you should look for what lasts. ⛷️🧇📺

Vendors win sprints, but narrators win marathons. Here is the 2026 playbook.

From Info to Synthesis. Brands must win the discovery phase to survive the "Digital Truth Serum" verification check.

From birthday bubbles to brand cinema: Why 2025’s holiday ads prove long-form storytelling builds more equity than 6-second skips. 🍷🎬✨

Yesterday: Gratitude. Today: $9.8 Billion. Why "Thank You" is the ultimate business strategy + a much-needed commercial break.

The Pit Stop to Pivot | F1's formula: Build an 'always-on' framework (Barbie playbook, real estate) to turn your brand into a cultural asset.

Brain Fog & The Leader: Why solving for menopause is another key to retaining high-value talent.

Listen to 'Golden,' Then Ask: Is Your Brand Authentic Enough to Own My Spotify?

Sipping & Spooking: Why Your Brand Needs to Go Full-Goth This Year. 👻

Your brand is the guide, never the hero. Balance the Head (data) and Heart (primal story) to make your customer the star and drive buy-in.