Lobby Boy

Happy Friday,

How was your week? 

This weekend is my favourite day of the year. 

C already gave me my handmade card, which I'll proudly add to my collection of treasures since becoming a maman, like a shrine.

Wes Anderson is a fan favourite at my house, so I was pretty excited to see his work celebrating the 100th anniversary of Montblanc's Meisterstück pen. He has done it before for Amex and Soft Bank with the same breezy yet stylish self-awareness.

It is easy to recognize Wes Anderson's work with the tone of voice, colours, texture, typography, imagery, and music he tends to prefer. All key ingredients for a strong brand identity enabling it to be : 

• Easily recognizable

• And yet differentiate

• Creating a positive emotional connection

So much so that that identity could be recognized, even if it's Star Wars or an SNL sketch; the Mont Blanc ad did not disappoint and brought me back to a beautiful trip with my oldest, paying homage (tracksuit included) to The Royal Tenenbaums in New York, or remembering my 3 girls wearing red tuques like Zissou one day.

There are many examples of best-in-class brand identities, and brand builders must dedicate time to creating a strong one before overthinking it.

So today, like or not, I will treat you all to some more of Wes Anderson (oh yes, the cuss I am) : 

Bottle Rocket, Rushmore, The Darjeeling Limited, Fantastic Mr. Fox, Moonrise Kingdom, The Grand Budapest Hotel, Isle of Dogs, The French Dispatch, Asteroid City, Poison, The Wonderful Story of Henry Sugar

Did you love it?

I did, 

Happy Mother's Day to me

And yes, raising 3 girls is fun!

See you next week