It's more than a game

Happy Friday!

How was your week? Did you enjoy the Super Bowl? Have you recovered from Rihanna's pregnancy announcement? The Kelce brothers rivalry?

I certainly feel that this past Super Bowl was a great example of what Scott Galloway calls the battle of  Attention Economy, and this year again, the weapon of choice was to have as many celebrities as one can afford to deliver a brand message and hopefully elevate them with their star powers. 

Historically, mega brands have tried to leverage this 113M tv audience to reinforce or create an emotional connection with their consumers. But it can't just be good TV anymore because, well, we are no longer just watching TV. We do other things with the tv on and not the other way around.

We deep dive into what we like on different channels before, during and after everything. Even if this year's ads crop could have been better, I really enjoyed how brands have understood that it's now more about the pre-game and post-game than the game itself.

That's it is and always should be about the story and how they slice and dice it across channels to get more than just a brand recall but deliver on it's a brand for me. 

Here are some of my favourites that delivered key equity brand building blocks, invested in a campaign, not just made an expensive ad, made it memorable AND stayed authentic:

• A website that makes website 

• Fixed on a Pixel 

• Glazed 

And for the fun of it, here are some of my all-time favourite Super Bowl Ads

• Loretta 

• Where's the beef 

• Frogs 

• The Force 

• The Showdown 

• The Game 

• Like a girl 

I'm curious to know what your favourites are.

Enjoy the best long weekend! 

See you next week!