Crushing it

Happy Friday,

How was your week, 

Did you get a chance to watch Google Marketing Live? No? Well, they announced 30+ new products and features across Ads & Commerce, said AI 101 times, and showed a pretty cool demo of Project Astra. (no time? Here's the recap)

Shifting gear, 

Did you ever find a great consumer insight to build your brand and make it into a campaign? And no one liked it? Well, some unusual players (meaning it's always best of class, boooring) had a tough week with the release of their new features. 

2 case in point;

- Bumble stumbles; I'm sure they didn't want to trigger anyone off. Insight was most probably getting women back in the game with a few tongue-cheek liners, annnd it tanked.

- Apple crushing culture; proud of having created the thinnest iPad ever, the metaphor was to showcase the immense amount of things it can hold and instead reinforce the stigma of tech-crushing culture, missing the mark by a landslide. 

Luckily for both, they applied the top rules of crisis management at lightning speed: acknowledged the situation, apologized profusely, and overcorrected by pulling their activations entirely.

Not fast enough for Samsung, though, who had fun poking back at Apple and reinforcing what the world was screaming, creativity cannot be crushed! 

So remember, once you have the "what" of your campaign, be careful with the "how" you say it. If not, your consumers will yell it to you.

But if you are into some brand builders' schadenfreude today, treat yourself to this and work hard at never being on this list.

Until then

See you next week