Baby please say yes

Happy Friday,

How was your week, lovers? Did you lean in the cheesiness of Valentine's Day? Coloured your food red? And wrote a lovely card to your bae? I did ❣

This week was also the aftermath of the Super Bowl, an epic game with epic ads. I highly recommend watching the 2024 crop. Eloquently put by my colleague Frank in his blog, storytelling at its best with a sprinkle of nostalgia. 

123 million people tuned in, 7% more and 10 years younger than in 2023. 

Brand builders' wildest dreams, an opportunity to connect with an entirely new group watching football, women, Gen Z women watching football. 

And brands were chomping at the bit. 

Saying yes to:

- Turning a search behaviour into an ad and bringing in Mr. T to clarify that searching Skechers with a T is A-OK. (KN missed out on that insight btw).

- Showing the world from the eyes of a visually impaired, using a cool feature from with the new Pixel 8.

- Or leaning in on a new bonding opportunity for fathers and daughters like Cetaphil.

Saying yes to unbelievable ideas from their creative agencies. 

- Cerave, who understood that Gen Z would kill for Micheal Cera

The samples giving, the ad, the disclaimer (no, he did not invent it), the podcast,  

- Dunkin Donuts pure chaos with Affleck, Damon and Brady newly crowned Dunkings.

Everything works: the teaser, the ad, 2 and 3, the song, the tracksuit for sale, I want it all.

- And a special mention to belairdirect with an R&B banger proving that insurance is for lovers.

That also meant knowing by experience, for brand builders more work and many, many, many internal conversations trying to convince their organization that they haven't lost their mind.

Enchanted or not, kudos to those recognizing the Swift effect that brought over $330M in brand value to the NFL since last summer, even if the Switfie are there for the love story.

But don’t blame me

See you next week