Dreaming of Paris

Happy Friday,

How was your week?

Have you been glued to your screens watching the Olympics? 

As I mentioned last week, brands are battling for gold, whether with their sponsorships, uniforms, campaigns, or stunts. Everyone wants skin in the game. 

Some highlights are worth mentioning: 

- Jacquemus's masterclass at integrating the Olympics into their Fall 2024 campaign.

- Air Canada's official carrier of our Olympians, magnificent Ticket to Dream ad 

- Deloitte surprised us with an emotionally charged ad showcasing that firsts move forward

- and our new global Olympic mascot, Snoop Dogg 

But to me, the brand that has won the race is the host itself, Paris.

What a coup to have the games seamlessly integrated into its landmark.

Paris's brand identity is synonymous with what is quintessentially French—the city of lights, love, art, fashion and landmarks. Say what you want about La Seine; it was the hero of the opening ceremonies. 

And anyone screening the games is also visiting and dreaming of Paris while watching

- Fencing at the Grand Palais

- Beach Volleyball under the Eiffel Tower

- Skateboarding at Place de La Concorde

- Equestrian events at Versailles

- Swimming in the Seine (at your own risk)

- Archery at Invalides

- Or cycling at Trocadero 

Can't wait to see how they close these 19 days on Sunday

(also wondering if LA is freaking out about having their in stadiums)

See you next week